Crossties Marketing
Marketing Services for Equestrian Professionals
Hi, my name is Tessa and I am a lifelong horseback rider and marketing professional. After 5 years of working for a variety of businesses, I decided that I wanted to use my experience as a marketer to help professionals in the equestrian industry grow their businesses.
I know horses, I know the equestrian industry, and I know how to take each individual trainer’s unique offerings and turn it into a marketable story that helps bring in new clients, sell horses and promote their accomplishments in the show ring.
I specialize in utilizing all of the services that GGC offers and focusing them specifically on equine businesses. I have over 25 years of experience riding with Hunter Jumper, Dressage, Reining and Western Pleasure show barns as well as non show barns. I believe that trainers are some of the hardest working people around and am passionate about helping them grow their businesses.
Business Coaching
Lessons, clinics, training packages, summer camps, horse sales, show season, oh my! Showcasing all aspects of a trainer’s day to day life can be overwhelming. I work with equine professionals to help them develop the best possible marketing strategy and business plan for their unique services. This service is specially tailored to fit with your business goals, timelines and budget so that you can achieve growth sustainably and affordably.
Horse Sales
An effective horse sales strategy is a crucial part of a trainer’s business. I work with trainers to manage the creation of ads, initial sale discussions and scheduling of viewings on the behalf of trainers so they have more time to work with their horses.
Website Design & Maintenance
Perspective clients are hungry for easier ways to find equestrian businesses and trainers to work with. I develop beautifully designed, search engine optimized websites that not only help potential clients find you, but help you sell horses more effectively.
Equestrian Industry Partnerships
I have worked to build a network of other like minded equestrians who provide marketing and business services to the equestrian industry. These relationships range from influencers to photographers and videographers to graphic designers that can help to showcase your brand in the most authentic way possible. I can help put you in touch with them or build custom packages that include my and their services to help support your business.
If you serve the equine industry, get in touch, I’d love to get to know you!
